Head of Marketing & Development

Description

In this role you will provide strategic leadership for Marketing and Development, setting the vision and delivering an integrated strategy that grows brand, audience and Donor Income – one-off, regular and monthly across all channels.

As MAF celebrates its 80th year of service, we are entering an exciting new chapter marked by bold ambition and purposeful growth. With a renewed vision to reach more isolated communities than ever before, we are embracing the significant opportunities to meet that challenge. A key part of this journey is integration—bringing together our people, systems, and operations in more unified and collaborative ways. This involves streamlining processes, enhancing cross-functional teamwork, and aligning our global efforts to ensure we are more agile, efficient, and impactful in our mission.

Key Responsibilities:

Vision, Strategy & Leadership

• Own and deliver a multi-year Marketing & Development strategy that grows audience reach, brand equity and Donor Income across diversified channels.
• Set annual objectives, KPIs and budgets; ensure robust forecasting, investment cases and ROI accountability across the portfolio.

Income Growth & Portfolio Management

• Supporting diversified income streams: individual giving (digital and offline), church & community fundraising, legacies, major donors, corporate partnerships and trusts & foundations.
• Champion integrated propositions and campaigns that align programme impact with supporter motivations; maintain a consistent, evidence-based case-for-support.
• Establish pipeline management, performance rhythms (OKRs, quarterly reviews) and innovation cycles to drive sustainable growth.

Brand, Marketing & Communications

• Steward the brand; ensure culturally relevant, authentic storytelling across digital, social, web, print and media.
• Direct the development of the website and digital ecosystem (SEO/SEM, UX, content, analytics) to improve acquisition and conversion.
• Act as a senior spokesperson when appropriate; build reputation through PR, media and thought leadership.

Data, Insight, Compliance & Risk

• Embed data-driven decision making; oversee audience insight, research and measurement to inform strategy and product development.
• Ensure compliance with fundraising regulation and data protection (GDPR/PECR); maintain risk registers and escalation paths.
• Optimise CRM and martech; set data governance, tagging and attribution standards for transparent performance reporting.

People & Culture

• Lead, coach and develop managers and specialists across marketing and fundraising; build a diverse, inclusive, high-performing team.
• Embed collaborative, matrix ways of working across departments and with international/partner teams; set clear interfaces with Programmes, Finance, IT and Data.

Governance & Stakeholders

• Prepare papers and dashboards for the Board and committees; present performance, learning and investment proposals.
• Manage strategic agency, platform and media relationships; negotiate major contracts and partnerships; oversee tendering and supplier risk.

Faith, Values & Safeguarding

• Act as a culture carrier for the organisation’s Christian values and ethos, modelling servant leadership.
• Champion safeguarding, ethical fundraising and brand standards.

In addition as with all Team Leaders you will be required to

1. Role model organisational values and beliefs - to contribute to the shared spiritual life of the MAF UK team as a unique Christian charity. This will include encouragement of team members to attend, participate and lead in times of Biblical reflection and regular corporate prayer meetings.
2. To lead and manage team members to ensure objectives are met through support, performance management and development.
3. To participate in planning in accordance with the MAF UK strategic plan and as outworked through matrix programme and project teams.
4. To support team members to participate in matrix programme and project teams, contributing skills and expertise to required timescales from the appropriate programme leader.
5. To keep line manager informed of all relevant and timely information.
6. At all times comply with statutory requirements for handling personal and sensitive data in a confidential manner and ensure that good personal data handling practices are developed, reviewed and encouraged
7. To manage own priorities, workload and development.
8. To abide at all times with the Safeguarding and Conduct Policies, and all other MAF UK policies provided on the Intranet.

Christian values, beliefs and ethos of MAF UK:

As an evangelical Christian mission, MAF UK is seeking those who share in the values and beliefs of the organisation, as described in the mission, purpose, values and beliefs statements. All staff will be required to support and actively demonstrate the Christian values of the organisation and to take part in organisation activities such as staff meetings, prayer meetings, and away days.

In addition as with all Team Leaders you will be required to

1. Role model organisational values and beliefs - to contribute to the shared spiritual life of the MAF UK team as a unique Christian charity. This will include encouragement of team members to attend, participate and lead in times of Biblical reflection and regular corporate prayer meetings.
2. To lead and manage team members to ensure objectives are met through support, performance management and development.
3. To participate in planning in accordance with the MAF UK strategic plan and as outworked through matrix programme and project teams.
4. To support team members to participate in matrix programme and project teams, contributing skills and expertise to required timescales from the appropriate programme leader.
5. To keep line manager informed of all relevant and timely information.
6. At all times comply with statutory requirements for handling personal and sensitive data in a confidential manner and ensure that good personal data handling practices are developed, reviewed and encouraged
7. To manage own priorities, workload and development.
8. To abide at all times with the Safeguarding and Conduct Policies, and all other MAF UK policies provided on the Intranet.

Christian values, beliefs and ethos of MAF UK:

As an evangelical Christian mission, MAF UK is seeking those who share in the values and beliefs of the organisation, as described in the mission, purpose, values and beliefs statements. All staff will be required to support and actively demonstrate the Christian values of the organisation and to take part in organisation activities such as staff meetings, prayer meetings, and away days.

Essential qualifications and experience

• Degree plus 5 years experience in a similar role
• Significant senior leadership experience across fundraising and marketing, with a track record of income growth and brand development.
• Experience shaping and delivering multi-year strategies and investment plans; strong financial/commercial acumen with budget ownership.
• Evidence of leading high-performing teams and managing managers; adept at culture building and change leadership.
• Deep understanding of diversified Donor Income – one-off, regular and monthly and supporter experience across channels.
• Experience working with an agile framework, familiar with scrum and sprint methodologies
  
• Strategic thinker with high emotional intelligence and humility; models Christian values and inclusive leadership.
• Data-informed and insight-led; comfortable with ambiguity and prudent risk-taking.
• Inspires confidence, nurtures talent and champions cross-organisational collaboration
  

Other Desirable experiences

• Experience in international development or aviation-related charity contexts.
• Knowledge of legacy marketing, major donor development and corporate/faith-based partnerships.
• Familiarity with brand and reputation management, crisis communications and media relations.

Job location: Folkestone & Cranfield (hybrid working in line with our flexible working policy)

Working Hours: Office open officially from 9.00 to 5.30pm (9-4pm on Friday). Hours to be agreed according to flexible working policy.

For external supporters the office is open from 09:00 to 17:00 including Friday when cover should be provided by the relevant teams.

Terms:

• At least 36 hours with 1 hour for lunch daily unpaid per week. Hours should be agreed with line manager according to the flexible working policy.
• Flexibility will be required for working additional hours and travel to meet business needs or for travel or meetings etc. on weekends.
• Annual leave entitlement of 22 days (158.4 hours) per year and 8 days (58.5 hours) paid public holidays per year.
• Non-contributory pension scheme (10%) salary.

Probationary and notice period

• 6 month probation period with review
• 3 month notice period

How to Apply:

If you are passionate about making a difference and meet the qualifications, please submit your CV and a cover letter addressing how your skills and experiences align with the role's requirements. You can apply for the role by clicking Head of Marketing & Development in Folkestone | Careers at MAF UK Folkestone