Marketing Content and Donor Experience Manager

Description

This role leads the creation and orchestration of compelling content and end-to-end donor experiences across hybrid print and digital products to grow Donor Income – one-off, regular and monthly, strengthen retention, and deepen supporter connection. 

The post-holder will champion an integrated, insight-led approach which embraces innovation whilst ensuring that our storytelling, journeys and campaigns meaningfully advance our mission, vision and values.

As MAF celebrates its 80th year of service, we are entering an exciting new chapter marked by bold ambition and purposeful growth. With a renewed vision to reach more isolated communities than ever before, we are embracing the significant opportunities to meet this challenge. A key part of this journey is integration—bringing together our people, systems, and operations in more unified and collaborative ways. This involves streamlining processes, enhancing cross-functional teamwork, and aligning our global efforts to ensure we are more agile, efficient, and impactful in our mission.

Strategic Context & Objectives

Donors live in a hybrid world. Audiences expect authenticity, relevance and seamless journeys across channels. This role exists to modernise how we show up for supporters, evolve our audience strategy and make our message felt across hybrid products.

• Hybrid Communication Strategy: Lead a balanced portfolio of digital and print engagement, integrating appeals, magazines/newsletters into cohesive products, supporter journeys and moments.
• Audience Expansion: Sustain and serve our loyal, older supporters while strategically engaging younger segments (e.g., Gen X, Millennials) through tailored propositions, channels and creative.
• Advanced Targeting & Segmentation: Own audience frameworks, contact plans and personalisation using CRM and analytics to drive relevance and conversion.
• Innovation & Testing: Embed a culture of experimentation (A/B and multivariate testing), channel optimisation and creative development to improve engagement and income.

Key Performance Indicators

• Net Donor Income attributed to content-led and journey activity (one-off, regular and monthly).
• Engagement and conversion metrics by audience and channel (e.g., open/click rates, click-to-open, on-page conversion).
• Regular giving acquisition, upgrade and retention; reactivation/lapse prevention rates.
• Journey performance (activation, conversion, fallouts, time-to-first action).
• Content production velocity and quality (on-time, error-free delivery; reuse across channels).
• Testing cadence and measurable uplift from experimentation.
• Stakeholder satisfaction and cross-team delivery effectiveness

Tasks common to all staff:

1. Role modelling of organisational values and beliefs - to contribute to the shared spiritual life of the MAF UK team as a unique Christian charity. This will include attendance and participation in corporate times of biblical reflection and corporate prayer.
2. To participate in appropriate matrix programme and project teams, contributing skills and expertise to required timescales from the appropriate programme leader.
3. To keep line manager informed of all relevant and timely information.
4. At all times comply with statutory requirements for handling personal and sensitive data in a confidential manner.
5. To abide by MAF UK’s Safeguarding and Conduct Policies, and all other organisational policies provided on the Intranet.

Christian values, beliefs and ethos of MAF UK:

As an evangelical Christian mission, MAF UK is seeking those who share in the values and beliefs of the organisation, as described in the mission, purpose, values and beliefs statements. All staff will be required to support and actively demonstrate the Christian values of the organisation and to take part in organisation activities such as staff meetings, prayer meetings, and away days.

Key Person Requirements

• Educated to degree level or equivalent professional experience.
  
• Significant experience leading content and/or donor engagement across print and digital (e.g. supported video, web content and social media) in a fundraising or charity context.
• Proven record of delivering successful integrated campaigns and journeys that grow Donor Income across a range of hybrid and digital platforms – one-off, regular and monthly.
• Hands-on experience with CRM/marketing automation and working with data selections and segmentation, including evidence of identifying the changes in donor and supporter behaviour through data insight.
• Experience managing stakeholders and/or small teams and agencies in a matrix environment.
• Experience working with an agile framework, familiar with scrum and sprint methodologies.
• Outstanding written and verbal communication; compelling storyteller able to brief and craft persuasive content.
• Data literacy with strong analytical mindset; comfortable with dashboards, attribution and test-and-learn.
• Knowledge of GDPR/PECR, fundraising regulations, accessibility and ethical fundraising practice.
• Excellent organisation, prioritisation and attention to detail; able to manage multiple deadlines.
  

Additional Desirable Experience

• Relevant qualification in marketing, communications, journalism or digital.
  
• Experience in a Christian charity or values-driven organisation.
• Experience gathering field stories and assets to shape fundraising propositions.

Terms and Conditions:

• Location: This role is base at the MAF UK Offices in Folkestone, Kent or alternatively Cranfield office Nr Milton Keynes
• Working Hours: At least 36 hours per week but in addition those required to achieve the agreed responsibilities, with 1 hour for lunch daily, unpaid. Hours should be agreed with line manager. Flexibility will be required for working additional hours and travel to meet business needs or for travel or meetings etc. on weekends.
• We welcome hybrid working in line with our flexible working policy, the needs of the business, the requirements of the role and your location. This will be discussed at interview.
• Annual Leave: Annual leave entitlement of 22 days per year and 8 paid public holidays per year.
• Pension Scheme: Non-contributory (10% of salary)
• 6-month probation period with a 3-month review
• Notice period is 3 months

How to Apply:

If you are passionate about making a difference and meet the qualifications, please submit your CV and a cover letter addressing how your skills and experiences align with the role's requirements. You can apply for the role by clicking Marketing Content and Donor Experience Manager in Folkestone | Careers at MAF UK Folkestone

Working Hours: Office open officially from 9.00 to 5.30pm (9-4pm on Friday). Hours to be agreed according to flexible working policy.

For external supporters the office is open from 09:00 to 17:00 including Friday when cover should be provided by the relevant teams.