Soft Opt-in: A great opportunity for charities

Event Details

With the Data (Use and Access) Bill close to being finalised, it is clear that one of the key changes will be to give charities the ability to rely on soft opt-in.

This means that in some circumstances, you won’t need consent to send marketing messages by electronic mail to individuals, and this could be a game-changer for fundraising and supporter communications.

In this deep dive on soft opt-in, Nick will help you understand:

• What are the current rules?
• What will the new rules be?
• What are the implications for … fundraising, supporter communications, data protection, CRM systems and fundraising databases, email marketing
• What should you do now (even before the new law comes into force)?
• How can you get advice and stay up to date with new guidance?

As always, everything will be related back to best practice. There will be time for a Q&A at the end of the webinar, and you can submit specific questions in advance.

Speaker Bio

Nick Swain is the founder of Zorva Consulting, and his passion is to help charities stay safe and deliver more impact.  

Focusing totally on the non-profit sector, Zorva Consulting works with charities of all sizes to demonstrate compliance with the UK GDPR and international data protection legislation and best practice. As time permits, Nick also helps charities review their Theory of Change and runs User Story Mapping and Business Process Improvement workshops.  

Nick has accreditations for both UK GDPR and international data protection regulations, alongside Prince2 Project Management and a diploma in Fundraising Management. He attends a conservative evangelical church in Kent with his wife Janice.

Who is this event for: anyone involved in fundraising or supporter communications, if you oversee compliance with the UK GDPR and other data protection regulations, if you are responsible for your CRM or donor database, or if you make management decisions about these things as a manager or board member.

Venue: Zoom

Date & Time: Wednesday 14th May 2025 at 10:30am - 11:30am

Cost: £10 for GC & MAP members, and £30 for non-members. A group discount of 33% is available if booking three or more place.